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ITALIAN STYLE FRAMESI Founded in 1979, the Italian Style Framesi group developed the concept of hair fashion collections. Building on the success of Italian prêt-à-porter fashion, style experts, sociologists, market analysts, make-up artists and hairdressers created a new way to think about hair. No longer solely the creative expression of individual hair stylists, it became a tool for realising a total image including clothes and make-up, colors and volumes, which together form a expression of a certain lifestyle and social context.
Every Italian Style Framesi collection makes the hair stylist a fashion expert and complete consultant, offering them a unique opportunity to promote the sale of various services (cut, color, any necessary support and styling).
ITALIAN STYLE ENERGY
From 1998 a new collection reflects young fashion, inspired by international street style. Enjoying the same levels of research and study as Italian Style Framesi, the collection expresses characterful options as filtered through the taste and style of 'made in Italy'.
The Energy collection is available to all salons seeking to meet the needs of a clientele who are particularly focused on the latest, edgiest fashions.
TECHNICAL CONSULTANTS
Experts – trained and promoted to consultant status along a specific career path – carry out personalised support in those salons which request it, to solve particular technical problems.
GLOBAL TEAM
A cosmopolitan team for hair fashions which can travel around the world, distinguished by clear up-to-date beauty.
