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ITALIAN STYLE FRAMESI Founded in 1979, the Italian Style Framesi group developed the concept of hair fashion collections. Building on the success of Italian prêt-à-porter fashion, style experts, sociologists, market analysts, make-up artists and hairdressers created a new way to think about hair. No longer solely the creative expression of individual hair stylists, it became a tool for realising a total image including clothes and make-up, colors and volumes, which together form a expression of a certain lifestyle and social context.

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F R A M E S I A family owned and run company devoted to the beauty of hair for over a half century. An objective that began and grew exclusively for the professional market.

Italian Style Framesi and Italian Style Energy - two distinctive styling teams whose skills are recognized around the world. Hairstyling solutions that are portable, flexible and easy to personalize. The fascination of major shows that attract professional operators from around the world.

MAC LIPSTICK for their new limited edition line, NEO SCI-FI, M.A.C left behind their traditional black packaging, but not their reputation for creating the boldest colors in the beauty business. Brighten up your summer look with these eye popping oranges. M.A.C, $16....